Matet’s Kitchen reached out to me to help streamline their social media strategy and create social templates that would make it easy to maintain consistent communications. They’re a local, family-owned business specializing in frozen lumpia that can be easily reheated and enjoyed as an after-school snack, game-day appetizer, or addition to a family meal.

My process began with a landscape analysis of both local and national CPG and food brands to better understand their position in the market and identify tactics they could leverage for growth. Our partnership has since expanded to include beta packaging for their new adobo chips, starting with a simple sticker and eventually evolving into a full plastic wrap design.